Job Title: Customer Acquisition Manager

Compensation: Annual Salary Range $100,000—$120,000, plus equity

Location: Chicago, IL | Flexibility with Hybrid / Remote Options

Experience: 4+ Years

<aside> 👉🏼 About Wendy:

Welcome to Wendy, where imagination meets innovation! We are a dynamic team of storytellers, engineers, and designers, on a mission to revolutionize the creation of children's stories through the power of tech. With a background in developing technology companies and a rich literary heritage, we are driven by our passion to make a difference in the lives of young readers.

Drawing inspiration from our founder’s family history in children’s book writing and publishing, we have always had a deep appreciation for the magic of storytelling. It is this passion and heritage that have guided us on this incredible journey. With our past expertise building tech companies, we recognized the immense potential of new technology and creative tools transforming the publishing industry. We are dedicated to leveraging evolving creative tools to enhance the reading experience, making it more interactive, immersive, and engaging for young readers.

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Job Description:

As a Customer Acquisition Manager, focused on customer acquisition at Wendy, you will play a pivotal role in shaping the future of our subscription-based mobile application. You will lead the charge in launching our ad strategy, driving user acquisition, and building a robust database of potential customers. This role is critical in scaling our user base from 0 to 10,000 and beyond, as we strive to become a market leader.

Responsibilities:

• Develop and execute a comprehensive advertising strategy for our subscription-based mobile application, focusing on family and children audiences.
• Lead the planning, execution, and optimization of multi-channel digital marketing campaigns to drive user acquisition, retention, and monetization.
• Utilize advanced targeting and segmentation strategies to identify and reach high-value user segments across paid advertising channels, including social media, search, display, and mobile app install campaigns.
• Collaborate closely with cross-functional teams, including product, design, and analytics, to optimize user acquisition funnels, onboarding experiences, and subscription conversion rates.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns, and provide regular reporting and insights to stakeholders.
• Conduct competitive analysis and market research to identify growth opportunities, market trends, and customer insights.
• Lead the development of customer acquisition initiatives and experiments to drive continuous improvement and innovation in our acquisition strategy.

Qualifications: